Presenter Slate for the Educational Congress 2019

Below is information for the Presentations that will take place during the 2019 Biennial Congress.

Click below to read more information about the presentations:

• Accreditation – A Pillar of Education by Dawn Hogue, COMTA
• Implementing Changes from the 2017 Forum with Diane Mastnardo & Niki Munk
• Panel: Teaching Up-to-Date and Accurate Information with Jill Kristin Berkana, Doug Nelson, Pete Whitridge & Ruth Werner
• Teacher Certification Update by Ruth Werner, Virginia Cowen & Deanna Sylvester
• 24 Ways to Create a World Class Enrollment Process: Getting Your School to Be the Gold Standard by Tom King
• Teaching Hands-On Skills – Best Practices for Teaching in the Psychomotor Domain by Anne Williams & Kristin Coverly, Associated Bodywork & Massage Professionals
• Publishers and Authors Panel with Books of Discovery, Elsevier, Handspring Publishing & Sohnen-Moe Associates
• Ethical Issues and Boundaries in the School/Educational Environment by Nancy Dail, Beverley Giroud, Cherie Sohnen-Moe & Terrie Yardley-Nohr
• Talk to the Hand…Book! Influencing and Shaping Policies for Students, Faculty and Staff by Dawn Hogue, COMTA
• Solving the Mystery… Strengthening Educational Approaches with Educational Research by Brent Jackson
• Teacher Certification Program: Preparing your Portfolio by Virginia Cowen, Deanna Sylvester & Ruth Werner
• Panel: CE Provider Registration Requirements with FSMTB & NCBTMB
• Why Your Social Media Strategies Don’t Work and What to Do About It: Get Your Social Media Working for You by Tom King

Pre-Conference Workshop: Wednesday, July 24, 2019

“Accreditation – A Pillar of Education” by Dawn Hogue, COMTA Executive Director

Cost: FREE!!
Time: 1:00 p.m.–5:00 p.m.

Session Description: Come celebrate the 2019 Congress and party with your peers who support high educational standards–THAT’S ALL OF US!!This pre-conference session is designed to provide a fun, creative and playful exploration of accreditation and COMTA recognition. Through games, interactive discussions and information sharing, attendees will gain a greater understanding about the values and challenges of accreditation and its role in massage/bodywork education. Let’s celebrate high standards of excellence and get the party started for Congress 2019! We really want you there! A fun and informative experience is guaranteed!

Presenter Bio: Dawn Hogue, Executive Director for COMTA, is a 1996 graduate of the Cayce/Reilly® School of Massage and 2005 graduate of Naropa University with over 20 years of experience in the healing arts profession. Dawn served as a COMTA volunteer for over 10 years, including as Chair of the Commission. Dawn has also worked as School Director for the Cayce/Reilly School of Massage and massage therapy instructor for the past 15 years, educating massage therapy students and practitioners about ethical practice management, the unique dynamics of the therapeutic relationship and the principles of mindfulness and embodiment as they relate to personal self-care and continued professional development. She has volunteered with several Coalition organizations including the FSMTB Human Trafficking Task Force and the NCBTMB Ethics and Standards Committee. Dawn currently serves on the AFMTE’s Board of Director as Board Liaison for the Strategic Planning Committee. She is also a member of the Massage Therapy Advisory Board for the Commonwealth of Virginia. Trained in the Matrixworks model of leadership and group facilitation, Dawn is passionate about holistic health and supporting the highest standards of education and training for massage, bodywork and esthetic professionals.

Conference Day 1: Thursday, July 25, 2019

“Implementing Changes from the 2017 Forum, Part I,” with Diane Mastnardo & Niki Munk

Time: 11:30 a.m.–12:00 p.m.
Session Description: Join us for this brief review the 2017 World-Café Forum activity purpose, methods and counts and disseminate research outcomes. This presentation will include quantitative and qualitative outcomes from the Stop, Start, Different, and More activity and Have, Wants, and Needs activity data analysis. This presentation will conclude by setting up a member checking activity for the qualitative data analysis. You may review the 2019 publication from the 2017 Forum here at the International Journal of Therapeutic Massage & Bodywork website.

“Implementing Changes from the 2017 Forum, Part II” with Diane Mastnardo & Niki Munk

Time: 1:30 p.m.–3:30 p.m.

Session Description: The post-lunch presentation will begin with an online member checking activity that participants will be able to see the results of in realtime. Synthesis of identified change needs coming out of the forum exercise will be presented and a discussion of the importance of data informed decision making. An industry data review and overlay will explore where MTs are working, their career longevity, injury, and income and sustainability along with understood employment needs and opportunities in various settings (e.g., spa, medical). Results from Dr. Munk’s completed research with AMTA will be discussed along with implications regarding massage education’s role in career sustainability. The presentation will conclude with a discussion of the 2017 limitations regarding the Employment questions and a re-do of the forum exercise will be conducted to gather updated information.

Presenter Bio: Diane is the founding director of Massage Northern Ohio PBRN, licensed MT in Ohio since 1999 with clinical experience in hospitals to day spas and taught entry level and CE programs. Diane developed the 2017 Forum exercise in collaboration with Dr. Munk for evaluation and dissemination. She believes engaging MT’s in CBPR will support the generation of evidence based knowledge for the integration of massage therapy into conventional health care

Presenter Bio: Dr. Munk, LMT is an Assistant Professor of Health Sciences at Indiana University’s School of Health and Rehabilitation Sciences. She completed her massage therapy training at the Lexington Healing Arts Academy in 2002 and holds a Graduate Certificate of Applied Statistics and PhD in Gerontology from the University of Kentucky. In addition to her research examining therapeutic massage outcomes for pain and functional health across the lifespan, Dr. Munk is interested in practitioner contribution to and involvement with research and believes case reports are instrumental in closing the research-practice “gap.” With diverse and published experience related to massage therapy case reports and as a former massage educator and program director, Dr. Munk is well poised to provide strategies and considerations for case report integration in foundational massage education.

Panel: Teaching Up-to-Date and Accurate Information with Jill Kristin Berkana, Doug Nelson, Ruth Werner & Pete Whitridge

Time: 4:00 p.m.–5:30 p.m.
Session Description: Join us for this dynamic session as we explore the concepts of how to: determine what information is current and accurate (keeping in mind that even in the medical field, only about 20% of protocols are thoroughly vetted); deal with conflicting data; carry open-mindedness and teach with nuance; and empower teachers (especially if they are given canned curriculum). We will also provide an ELAP update.

Panelists: Jill Kristin Berkana, Doug Nelson, Ruth Werner, Pete Whitridge and Deanna Sylvester (moderator)

Panelist Bio: Jill Kristin Berkana, LMT, BCTMB, is Founder, Director, Academic Dean of the Berkana Institute of Massage Therapy. She served as a Board Director for the United States National Certification Board for Therapeutic Massage and Bodywork and was the Board Liaison for the NCBTMB Ethics and Standards Committee. Ms. Berkana is the Original Developer of the Berkana Institute’s Style of Bodywork, and designed the comprehensive curriculum. She is the chief advisor for all Berkana Institute’s operational, student and faculty affairs. In 2005 she founded the Costa Rica School of Massage Therapy (CRSMT) and was the Acting Director, Academic Dean, and Senior Bodywork Instructor. Ms. Berkana is the originator of the creative bodywork approach known as Mindful Expressionism®.

Panelist Bio: Douglas Nelson, Founder/President of Precision NMT seminars, has taught hundreds of seminars and to various populations from physician’s conferences to educational seminars for lay people. He is the author of Table Lessons: Insights in the Practice of Massage Therapy and The Mystery of Pain. He also contributed the chapter on fibromyalgia to the book Massage Therapy: Integrating Research and Practice. Practicing massage therapy since 1977, he has studied with a host of great educators and worked in several clinical environments. He is the president of BodyWork Associates and was awarded the 2013 Massage Therapy Educator of the Year from the AMTA’s Illinois Chapter. Doug is currently serving as President of the Massage Therapy Foundation.

Panelist Bio: Pete is a continuing education provider and former faculty member and Director of Education for the Florida School of Massage in Gainesville, FL; past chairman of the Florida Board of Massage Therapy, and past legislative chair for the Florida State Massage Therapy Association. Bachelor’s degree in history and political science from the University of Colorado. Pete is a Florida Licensed Massage Therapist, and is an NCBTMB Approved CE Provider, based in Fort Pierce, FL. Pete is also former president of the AFMTE and is currently serving as a volunteer for the leadership development committee.

Panelist Bio: Ruth Werner, BCTMB, is a massage therapist, writer, and educator with a passionate interest in massage research and the role of bodywork for people who struggle with health. Her groundbreaking textbook, A Massage Therapist’s Guide to Pathology was first published in 1998; keeping it current is now her main occupation. In addition, she writes a column for Massage and Bodywork magazine and teaches continuing education workshops all over the country. She has served on committees for the Utah Department of Public Licensing, the American Massage Therapy Association (AMTA), the National Certifying Board for Therapeutic Massage and Bodywork (NCBTMB), the Federation of State Massage Therapy Boards (FSMTB), and the Alliance for Massage Therapy Education. Ruth was extremely honored to be selected for the AMTA Council of Schools Teacher of the Year Award for 2005. Ruth has been serving on the Massage Therapy Foundation Board of Trustees since 2007.

Conference Day 2: Friday, July 26, 2019

“Teacher Certification Update,” with Ruth Werner, Virginia Cowen & Deanna Sylvester

Time: 11:00 a.m.–12:00 p.m.
Session Description: Join us with Ruth Werner, Virginia Cowen and Deanna Sylvester for this update on the AFMTE Teacher Certification Program!

Presenter Bio: Virginia S. Cowen, PhD, LMT is a researcher, writer, and educator. Her work has centered around applied therapeutic bodywork and integrative therapies. This has included designing outcomes research studies evaluating massage, Pilates, yoga, and aromatherapy as well as health services research on the integration of unconventional treatments into health care. Dr. Cowen holds multiple credentials including licensed massage therapist (New York), board certification in massage therapy (NCBTMB), Certified Pilates Teacher (Pilates Method Alliance), Certified Strength and Conditioning Specialist (National Strength and Conditioning Association), personal trainer (American Council on Exercise), and designation as an experienced-registered yoga teacher (Yoga Alliance.) She received her PhD in exercise and wellness from Arizona State University, M.A. from Columbia University in applied physiology, and holds a B.S. in music from Indiana University.

Presenter Bio: Ruth Werner, BCTMB, is a massage therapist, writer, and educator with a passionate interest in massage research and the role of bodywork for people who struggle with health. Her groundbreaking textbook, A Massage Therapist’s Guide to Pathology was first published in 1998; keeping it current is now her main occupation. In addition, she writes a column for Massage and Bodywork magazine and teaches continuing education workshops all over the country. She has served on committees for the Utah Department of Public Licensing, the American Massage Therapy Association (AMTA), the National Certifying Board for Therapeutic Massage and Bodywork (NCBTMB), the Federation of State Massage Therapy Boards (FSMTB), and the Alliance for Massage Therapy Education. Ruth was extremely honored to be selected for the AMTA Council of Schools Teacher of the Year Award for 2005. Ruth has been serving on the Massage Therapy Foundation Board of Trustees since 2007.

Presenter Bio: Deanna graduated from the Desert Institute of the Healing Arts (DIHA) in 2003 as a massage therapist and shiatsu practitioner. Later she taught in the training programs at DIHA, helped to manage the transition from DIHA to Cortiva Institute, eventually working her way from Education Director to Campus President in 2010. Since then, Deanna has held several leadership roles in other massage therapy schools in the state of Arizona. She is currently the Chief Operating Officer at Sohnen-Moe Associates and AFMTE Educator Certification Project Manager.

“24 Ways to Create a World Class Enrollment Process: Getting Your School to Be the Gold Standard,” with Tom King, VP Training & Client Services, Enrollment Resources

Time: 1:30 p.m.–4:00 p.m.
Session Description: The current Admissions playbook is often stale, your time to train is always limited, reps only absorb a tiny percentage of insights from training events, and on it goes… In this dynamic session we will share emerging best practices in managing your teams, training, meeting numbers, and ensuring reps are happy and motivated while pursuing best practice. Learn what KPIs are critical to follow in Admissions, what can we do to improve our contact rates, what to do when reps wont properly qualify, and how to create a best practice Personal Marketing Plan for your reps, driving referrals and PDL’s. In addition, we show you more than 24 actionable ideas to help improve enrollments at your school. Including getting more attention, Capturing Interest and Creating a Lead, Create a Culture Obsessed With A Positive First Impression, Creating A Visit or Meaningful Conversation, Optimizing the Interview to Start Ratio, Enrollment Retention Marketing, and more.

Presenter Bio: Tom has been involved in education Admissions and Marketing for the last 14 years and in sales, marketing and digital media for the last 25 years. He focuses on evaluating and improving tactics within the marketing and admissions processes for colleges, to help them quickly improve their conversion rates and increase enrollment.

“Teaching Hands-On Skills – Best Practices for Teaching in the Psychomotor Domain,” with Anne Williams & Kristin Coverly, Associated Bodywork & Massage Professionals

Time: 1:30 p.m.–4:00 p.m.

Session Description: The psychomotor domain is learning related to well-coordinated physical movements, hands-on skills, fluid use of professional language, learned behaviors, and informed responses. We’re teaching in this domain when we provide a demonstration of massage techniques, use role playing in ethics classes or teach professionalism (among others). Learn the research-informed theory and practice of hands-on skill teaching in this information-packed session.

Presenter Bio: Anne is a licensed massage therapist, former esthetician, certified reflexologist, clinical hypnotherapist, registered counselor, aromatherapist, author, and educator. Before joining Associated Bodywork & Massage Professionals (ABMP) as director of education, Anne worked as a massage instructor, CE provider, spa consultant, and curriculum specialist with a focus on program start-up and implementation. In 2004, she became Ashmead’s director of education and ran the education program at the Tacoma campus for three years. Since joining ABMP, Anne has developed ABMP’s Student Success Program and a wide range of resources for schools and instructors. She writes the curriculum and implements the Instructors on the Front Lines massage teacher training program for ABMP and served as project coordinator and editor for a joint book project between ABMP and Lippincott Williams & Wilkins (LWW) titled Teaching Massage: Foundation Principles in Adult Education for Massage Program Instructors, which was published in October 2008. Anne is in charge of developing the program for ABMP’s School Issues Forum each year and for the presentation of ABMP’s Instructor 101 Webinar Series. She published Spa Bodywork: A Guide for Massage Therapists with LWW in 2006 and Massage Mastery: From Student to Professional in 2012. She was on the work group that wrote the Entry-Level Analysis Project and acted as project coordinator. In her free time, she loves rock climbing, ice climbing, hiking, camping, running, biking, skiing, kayaking, and anything that gets her out into Colorado’s beautiful  landscape with friends.

Presenter Bio: Kristin Coverly, LMT is a massage therapist, national educator, and former instructor and school administrator with degrees in marketing and public relations. As the manager of professional education at ABMP, she manages the ABMP webinar program, creates resources and education to support massage and bodywork professionals, leads ABMP BizFit Live: Successful Practice Workshops across the country, and writes the Business Side column in Massage & Bodywork magazine. By creatively blending her backgrounds in business, education, and massage she helps therapists develop unique strategies to successfully market and manage their practices.

Publishers and Authors Panel with Books of Discovery, Elsevier, Handspring Publishing & Sohnen-Moe Associates

Time: 1:30 p.m.–4:00 p.m.

Session Description: Many changes have occurred in the publishing industry in the last two years. Several major publishing houses have either eliminated their massage lines or put those titles on the back burner. Join us as we explore how to continue to support our field with great books! Find out how to work with existing publishers and other options, such as self-publishing. This session is for publishers, authors, would-be authors, and others concerned with making sure we have the educational resources our students and practitioners need.

Panelists:

Moderated by Cherie-Sohnen Moe

Books of Discovery	Elsevier	Handspring Publishing	Sohnen-Moe Associates

Conference Day 3: Saturday, July 27, 2019

“Ethical Issues and Boundaries in the School/Educational Environment,” with Nancy Dail, Beverley Giroud, Cherie Sohnen-Moe & Terrie Yardley-Nohr

Time: 9:00 a.m.–11:30 a.m.

Session Description: Each practitioner upon entering a profession is invested with the responsibility to adhere to the standards of ethical practice and conduct set by the profession. Ethics is a part of philosophy which deals with systematic approaches to moral issues and problems.

Boundaries are the outside edges that as therapists we must uphold; boundaries give us the freedom to work in a clear atmosphere of scope of practice, utilizing our code of ethics, education, and often good sense. Ethics evolve with its profession and therefore need to be continually explored, discussed, and defined. The reality of practice is that ethical dilemmas often are unexpected and absolutely do happen. The school environment poses many dual relationships, ethical dilemmas, and boundary issues with faculty, students, administration, associations, licensing boards, credentialing boards, the public in our clinics and field experiences, and CE providers with continuing education.

Bring your dilemma or ethical issue to this 2.5 hour lecture and group session where we will discuss boundaries and real dilemmas in the educational environment.

Presenter Bio: Nancy began her professional career in massage in 1974, combining acupuncture, Aikido, and Western Massage; the essence of which is the foundation of technique classes at DSM. Nancy has a B.A. in Health, Arts, and Science from Goddard College, VT. Now a leader in her field, she is a member of the AMTA National Sports Massage Team, and is Nationally Certified in Therapeutic Massage and Bodywork. She has served on the AMTA National Board, numerous committees, COMTA, and was Charter President of the Maine chapter of the AMTA. Nancy participated at the 1996 Atlanta Olympic Games and has presented for 8 years in Boston at the Complementary Medicine Symposium. An international representative for massage, she presented at a university in Belgorod, Russia in the fall of 1997. At home in Waldoboro, Nancy writes and reviews books for the industry, and has been published in the Massage Therapy Journal and in a Russian massage text in Moscow, Russia. She keeps her administrative duties at DSM balanced by teaching Dimensional Massage Therapy, Kinesiology, Ethics, and other related subjects.

Presenter Bio: Beverley is Director of Education for the Costa Rica School of Massage Therapy, a COMTA director since 2012, and former chair of NCBTMB’s Exam Development Committee. She currently serves on the Alliance’s Strategic Planning Committee. With certifications in Orthopedic Massage and NMT, Bev focuses on assessment informed treatments and rehabilitation in her practice. The author of Ethics and Professionalism for Massage Therapists and Bodyworkers, Bev demonstrates a deep understanding of the role of introspection, critical thinking and conversation in healthy professional relationships.

Presenter Bio: Cherie Sohnen-Moe is an author, business coach, and international workshop leader. She has been a successful business owner since 1978. Before shifting her focus to education and coaching, she was in private practice for many years as a massage and holistic health practitioner. She has served as a faculty member at a massage school, an acupuncture school, and a holistic health college. She is the author of several books, including the classic text, Business Mastery, and is the co-author of The Ethics of Touch.

She is a founding member of the AFMTE, served on the board from 2010-2018 and was president from 2015-2017. She lives in Tucson, Arizona, with her husband, Jim and their fur-child Bella.

Presenter Bio: Author, columnist, respected AMTA volunteer (acknowledged as an AMTA outstanding national committee chair), Terrie Yardley-Nohr has a longstanding practice of nurturing professional development in our field. She has distinguished herself in massage education—both as a teacher and as an administrator of massage therapy programs for a large national career education corporation. Terrie has a strong commitment to being a resource and support for educators. Her gentle and collaborative manner gets results, such as helping move legislation through her state in near record time. She has also been a valued member of the Alliance’s Conference Planning Committee and is board liaison for the Teacher Resources Development Committee.

“Talk to the Hand…Book! Influencing and Shaping Policies for Students, Faculty and Staff” by Dawn Hogue, COMTA Executive Director

Time: 9:00 a.m.–11:30 a.m.

Session Description: This breakout presentation is designed for administrators and faculty who are policy influencers and want to gain information, resources and guidance about creating practical and effective policies for members of your school communities. Through interactive discussion and sharing of examples, attendees will delve into how to draft and implement handbooks, guidance documents and administrative forms that support and protect the individuals and activities at your institutions. We will review some of the most important policies and procedures to put in writing and discuss the importance of fair and consistent policy enforcement. Attendees will also explore the use of student/faculty/staff-centered language to make your handbook a “go-to” resource instead of an “uh oh” manual.

Presenter Bio: Dawn Hogue, Executive Director for COMTA, is a 1996 graduate of the Cayce/Reilly® School of Massage and 2005 graduate of Naropa University with over 20 years of experience in the healing arts profession. Dawn served as a COMTA volunteer for over 10 years, including as Chair of the Commission. Dawn has also worked as School Director for the Cayce/Reilly School of Massage and massage therapy instructor for the past 15 years, educating massage therapy students and practitioners about ethical practice management, the unique dynamics of the therapeutic relationship and the principles of mindfulness and embodiment as they relate to personal self-care and continued professional development. She has volunteered with several Coalition organizations including the FSMTB Human Trafficking Task Force and the NCBTMB Ethics and Standards Committee. Dawn currently serves on the AFMTE’s Board of Director as Board Liaison for the Strategic Planning Committee. She is also a member of the Massage Therapy Advisory Board for the Commonwealth of Virginia. Trained in the Matrixworks model of leadership and group facilitation, Dawn is passionate about holistic health and supporting the highest standards of education and training for massage, bodywork and esthetic professionals.

“Solving the Mystery… Strengthening Educational Approaches with Educational Research” by Brent Jackson

Time: 9:00 a.m.–11:30 a.m.

Session Description: This course provides the participant with knowledge and skills to identify types of educational research and apply it to the classroom setting. The participants will locate education studies from broad interdisciplinary approaches to extrapolate and evaluate strategies and data for everyday approaches.

Presenter Bio: Jackson is the Massage Therapy Program Director for Central Carolina Technical College; and a Board of Trustees member and chair of the education committee for the Massage Therapy Foundation. Jackson has a M.Ed. degree in Instructional Design from WGU and a BS in Workforce Education and Development from SIU. He has received numerous awards for teaching excellence and instructional design.

“Educator Certification Program: Preparing Your Portfolio” by Dr. Virginia Cowen, Deanna Sylvester & Ruth Werner

Time: 1:00 p.m.–3:00 p.m.

Session Description: Are you ready for educator certification?

Educator certification is a credential that signifies the highest possible standards for massage therapy and bodywork educators. Educators who go through the certification process demonstrate their commitment to the craft and the science of teaching for the unique population of massage therapy and bodywork students.

The AFMTE Educator Certification Program is designed to be available for both classroom educators and continuing education providers. It is available to new teachers and to long-time veterans. One way to achieve this important credential is through the portfolio review process.

In this lively 2-hour workshop we will review the history of the Educator Certification Program and the purpose of the portfolio review process. Then we will break into small groups to help you start your journey through compiling your materials to meet the ten key standards of your teaching portfolio.

Join Dr. Virginia Cowen, Deanna Sylvester and Ruth Werner for this workshop, and leave with your portfolio well on the way to completion.

Presenter Bio: Virginia S. Cowen, PhD, LMT is a researcher, writer, and educator. Her work has centered around applied therapeutic bodywork and integrative therapies. This has included designing outcomes research studies evaluating massage, Pilates, yoga, and aromatherapy as well as health services research on the integration of unconventional treatments into health care. Dr. Cowen holds multiple credentials including licensed massage therapist (New York), board certification in massage therapy (NCBTMB), Certified Pilates Teacher (Pilates Method Alliance), Certified Strength and Conditioning Specialist (National Strength and Conditioning Association), personal trainer (American Council on Exercise), and designation as an experienced-registered yoga teacher (Yoga Alliance.) She received her PhD in exercise and wellness from Arizona State University, M.A. from Columbia University in applied physiology, and holds a B.S. in music from Indiana University.

Presenter Bio: Ruth Werner, BCTMB, is a massage therapist, writer, and educator with a passionate interest in massage research and the role of bodywork for people who struggle with health. Her groundbreaking textbook, A Massage Therapist’s Guide to Pathology was first published in 1998; keeping it current is now her main occupation. In addition, she writes a column for Massage and Bodywork magazine and teaches continuing education workshops all over the country. She has served on committees for the Utah Department of Public Licensing, the American Massage Therapy Association (AMTA), the National Certifying Board for Therapeutic Massage and Bodywork (NCBTMB), the Federation of State Massage Therapy Boards (FSMTB), and the Alliance for Massage Therapy Education. Ruth was extremely honored to be selected for the AMTA Council of Schools Teacher of the Year Award for 2005. Ruth has been serving on the Massage Therapy Foundation Board of Trustees since 2007.

Presenter Bio: Deanna graduated from the Desert Institute of the Healing Arts (DIHA) in 2003 as a massage therapist and shiatsu practitioner. Later she taught in the training programs at DIHA, helped to manage the transition from DIHA to Cortiva Institute, eventually working her way from Education Director to Campus President in 2010. Since then, Deanna has held several leadership roles in other massage therapy schools in the state of Arizona. She is currently the Chief Operating Officer at Sohnen-Moe Associates and AFMTE Educator Certification Project Manager.

CE Provider Registration Requirements with FSMTB & NCBTMB

Time: 1:00 p.m.–3:00 p.m.

Session Description: In this breakout session representatives from the FSMTB and the NCBTMB will guide participants through the steps required to be a registered Continuing Education Provider with their organizations.

FSMTB	NCBTMB

“Why Your Social Media Strategies Don’t Work and What to Do About It: Get Your Social Media Working for You,” with Tom King, VP Training & Client Services, Enrollment Resources

Time: 1:00 p.m.–3:00 p.m.

Session Description: Most schools are lost when it comes to running effective social media campaigns. In this fast-paced session, we show you the best way to use each social platform to optimize results for your school. Starting with the biggest mistakes being made today and what to watch for. Then we move into how to set up your social media channels properly. We will show you how to use Facebook to improve starts and retention, how to best use LinkedIn as well as Twitter, Instagram and other channels, use proven Content Marketing methods to drive web traffic and branding and the recommended posting frequency by social media platform. Finally we cover how to inspect what you expect and track if your social media campaigns are effective. We will show dozens of quality examples that you can use to make immediate improvements to your social media to better improve you marketing, admissions, placement, and retention.

Presenter Bio: Tom has been involved in education Admissions and Marketing for the last 14 years and in sales, marketing and digital media for the last 25 years. He focuses on evaluating and improving tactics within the marketing and admissions processes for colleges, to help them quickly improve their conversion rates and increase enrollment.

Don’t Miss Our 2019 Biennial Educational Congress! Our Next Event Is in 2021!

REGISTER | WHY ATTEND 2019 | 2019 SCHEDULE | EXHIBITORS | SPONSORS | HOTEL & LOCATION | Back to Main 2019 Conference Page